15 Minutes of Fame? Bye Bye.

Andy Warhol rolled over today in his soup can. The truth has become apparent: the 15 Minutes Decades are long gone. The 1968 pop statement declaring a disappointingly brief 15 minutes on the elevated throne of celebdom is now old hat. Kaput. Zippo. Done.

Yes, 15 minutes always seemed more like the life span of a fruit fly. But that’s the way it used to be. Why?

Because the powers that were ( in 1968, now long retired…) had the control on who and what was seen or heard. That all has changed with the Internet.

The 24×7 availability, cost effectiveness, and world wide distribution of the Net has blown all the doors off the hinges on how a company communicates with their customers.

The most powerful tool? Video!

I do think Andy would love the way things are changing. It’s now about electives.

You can reach your customers with video on your website for as long as you want. As often as you want. And wait, there’s more… you can hone your message down to the utmost niche and as a special bonus, the more you actually do hone down to specific, exacting niches, the more successful you’ll be.

Austin, Tx folks understand that principle really well. (Why, I do believe that’s what started Whole Foods on their journey…)

Some of our clients release new videos each week. So can you. That’s what we do. We partner with you.

15 minutes? How about unlimited access - unlimited time on your customers radar. After all, you only care about becoming famous to the people who are interested in your product or service.

As long as you’re saying something we want or need to hear, we’re all ears.

Only you and your SME’s (*see Planet of the Subject Matter Experts) can deliver the knowledge and value that makes your viewers so loyal. And that is true. We do become loyal to the brands that never let us down. And again, you are now in control.

Sorry Andy.