Why You Need Web Video
January 25, 2008
Web video is rapidly becoming the standard medium for web advertising. Video grabs attention with sight, sounds, and motion and tells your story more effectively than any other medium. Add to the mix that video is cost effective and personable and that creates a mighty tasty cake - a winning combination.
As web video continues to take it’s rightful place as the smart path for companies to increase online sales and boost profits, it’s important to step back, take a look at the numbers and marvel at just how fast things are taking off.
Ubiquitous, indeed. (harrumph…)
First, lets look at how quickly the presence of online video has taken over.
YouTube recently announced that it now serves 100 million videos per day. 100 million!
The site served 2.5 billion videos to nearly 20 million unique visitors over the course of June, 2007.
According to the latest Hitwise stats, the company has a 29% share of the US multimedia entertainment market and YouTube videos account for 60% of all videos watched online.
MySpace Video holds their position at second place with 19%, while Yahoo Video, Google Video, AOL Uncut, Metacafe and other players trail behind.
Look at the growth rate in popularity in end users: regarding the number of videos being uploaded… well, it’s truly amazing… YouTube receives 65,000 uploads per day!
Fade up the music… “the times they are a changin’…”
According to US-based firm eMarketer, spending on video and advertising is anticipated to rise to $3 billion by 2010.
That’s two years, folks!
Now look at the opportunity here…
Currently less than 1% of websites incorporate streaming video, yet there is a captive audience of 1 billion web video users. There is a demand, and savvy internet marketers will feed it.
Again, those who act first own the market share.
Request a Project Quote
January 23, 2008
We’re located in Austin, Texas. Feel free to call us @ 512.553.0822 to discuss your video project.
We provide a variety of services all tied into creating the best video for your business or organization.
Contact us for video prices & quotes.
