The Magic of Video Post Marketing

The spirit of Merlin is alive and well. The science of alchemy lives and is doing quite well, thank you. What is this magic, you say?

The magic of video post marketing. That’s a mouthful so let’s say very simply what it means and exactly how you can get started.

Ok, first of all, the “post marketing” refers to the fact that you have the opportunity (and yes, you should take it) to post your videos to the myriad of YouTube clones that populate the Net.

These sites reproduce like rabbits. You take a lunch break and when you come back there is another one.

All the better to market your message.

Austin Alchemists Tip #1: Posting your video on multiple sites is not only free but gets you high ranking with search engines.

Not all are exact clones, by no means, however what they all have in common is this:

• You control how often and how many videos are circulated/posted (they need videos - they want content)
• You can advertise your company, product, or service for FREE (plus as often as you want)
• You control how your videos are tagged or displayed (affects search and public perception)
• The more you’re seen (eyeballs i.e. marketing impressions), the more the specific audience for your product or service has a chance to find you (again, you don’t want everyone’s customers, just yours - the ones who are a perfect match for your company)

Austin Alchemists Tip #2: Wise is the Sorceress who shows her own product; for she shows how it is designed to be used, the benefits of her product, and why you need it - now! She who is in control, indeed. Video Post Marketing lets you run the show (literally).

To get started on a Video Post Marketing Campaign just give us a call @ 512.553.0822.

We’ll work with you in designing how to create a release schedule/campaign strategy/segment your videos per market/and handle all of the encoding and distribution outlets.

Then you watch your marketing turn to gold via the magic of the Net.

Internet TV: Good News for Small Business

(Austin, Texas) Sometimes when the power shifts, well… it shifts way beyond what you thought was even possible. So hold on. We’re heading into the land of Internet TV. Where any company (or individual for that matter) can have their own show.

Internet TV was a hot topic at SXSW. Maybe it’s time for your Central Texas company to start broadcasting…

But first, let’s backtrack several years ago. Where were we standing? The same place many people stood as they scratched their heads, skeptical and hesitant about how something like the “world wide web” could impact their lives.

Although the first proposal for the World Wide Web (WWW) was made at CERN by Tim Berners-Lee in 1989, 1994 really was the “Year of the Web”.

By the end of 1994, the Web had 10,000 servers, of which 2,000 were commercial, and 10 million users. Traffic was equivalent to shipping the entire collected works of Shakespeare every second. The technology was continually extended to cater for new needs.

So… what are we talking about? Simply this. Once again, we are at an equally significant turning point. Its time to wake up and realize everything has changed.

Just as the web seemed difficult for many to get their minds wrapped around, it now is very tough for many to get it that the time has come for including your own company TV Show into your marketing.

The technology is here and we can help you.

As we partner with you in making video a part of your business, we can further assist you in evaluating your product or service and help you to determine if now just might be the time to step up and begin leading your market via your own Internet TV Show.

Add DVDs To Your Marketing Mix

In today’s world, multitasking rules. For that reason, DVDs should be part of your marketing mix. Create your video and distribute it via many different ways. Simple and cost-efficient plus it allows you to target strategic markets with the appropriate media.

So let’s break it down. What are we talking about?

Many possibilities for marketing open up for you immediately when you start leveraging video a key element in your marketing strategy.

After all, every business needs to have an edge, and it’s been proven time and time again that creative, attention-grabbing marketing strategies can push a product into prominence, garner media attention, and reinforce brand awareness and loyalty.

When we make your video, we will create a broadcast ready, ready for prime time master version of the final version. Ready to manufacture into your DVDs.

Whether you need to send out training materials to employees or product information to prospective customers, DVDs can help you place your information in front of your target audience in a format that they will embrace.

You can easily use CD duplication or DVD duplication services to make thousands, hundreds of thousands, or even millions of discs that can be sold, handed out a trade shows, bound in along with magazine advertisements, or bundled inside mass mailers.

Please feel free to give us a call @ 512.553.0822 to discuss how we can add DVDs to your marketing strategies.

3 Reasons to Make Your Video

Austin, Texas is a great place to live and I am very grateful for the community we have here.

(Momentary lapse into daydreaming…) It was a great run during those dot com years. Well, at my house it was. SXSW, the arts, the tech community, the longstanding Austin character(s)… it’s a good place to be. However, just like being on tour, eventually the magic has to wind down and the bus has to head towards home. You collect your dirty laundry from the bus, jump in your car and return to see what has changed since you left.

So what does this have to do with why you should be making videos for your service or business? Plenty…

1. The World has Changed and Continues to Change (faster pussycat!) - Ummm… yes, I know… you didn’t need me to remind you. Or did you (hopefully not)? It is absolutely amazing how fast everything is changing. Like it or not, the entire face of how we do business and trade shells has changed. Wake up call: to remain relevant and useful to your customers a new level of communication and sharing (community) is required. It’s not us vs. them anymore. It’s we. Or rather… “weeeeee”. And nothing communicates honesty and emotion better than sight - sound - motion… yup… video.
2. People Demand Character - Yes, people demand character and also that you be a “character”. Your customers want to know you (unless of course you are Close Talker - step back, please… geez). Video encourages you to be yourself. For better or worse. Mr. Vanilla and Ms. Safe are the losers in this race. Frankly, I’m glad. It’s great to see all the people who were marched out of their cubicles for “being different” now coming into their own. After all, that’s where the new ideas come from. So get out there. own your industry. Take risks. Get in front of the camera and let out the passion.
3. You Need the Practice - This is a skill set you are going to be needing and using more as time goes on. Might as well start learning (and innovating) now. One of the benefits as technology becomes affordable and accessible to the masses is that people dump the manual and act spontaneously. Novices achieve things the “experts” couldn’t or wouldn’t. Why? Because they “didn’t know it couldn’t be done”. So they did it. So get out there. Sell yourself by being true to yourself and let your self get used to being in front of the camera. Plus, you’ll love it.