This is a documentary I had the pleasure to produce for the leading ready mix supplier in Central Texas, Lauren Concrete.
I really enjoyed all of the phases from beginning to end on this project. The company is family owned and operated and their culture is very positive and a pleasure to be around.
Interestingly, the company was started from the ground up by one man. As the video shows, he really had a lot of foresight and was one of the first ready mix companies to progressively embrace technology.
Over the years the company has expanded. They now operate and control their own vertical supply chain as well as multiple plant locations all up and down the I-35 corridor in the Austin, TX area.
They also own and fly their own helicopter which is what we used for the aerial shots. It was amazing. In the middle of flight we noticed one of the company’s trucks on I-35 traveling North. We acted as fast as we could and got the shot – a pleasant surprise in post.
April 8th, 2009 at 9:53 pm
Bully good job mate! Bloodly lovely from start to finish. Nice work. I was sold totally. They are huge.