Borders Books - July 2008 - Meet and Greet

Hope you can join us Sat, July 12th @ 10:00am at Borders Books (Westgate
location) in Austin for another Meet and Greet. We’ll be there to talk
shop and answer questions you may have about how to get started with
video post marketing.

There are so many fantastic opportunities to publicize your business via
video post marketing. I hope you can be there and join us. We’ll be
getting together in the cafe area for coffee and sharing.

We’ll be covering topics such as what video portals are best to connect
to your niche, how to break up video content and segment across portals,
best ways to tag your videos for maximum impact, plus any and all topics
you may want to bring to our meeting.

See you there!

Web Video Secrets - The Key to Success

Everything is made or lost in the first 30 seconds. That’s it. Fat city or break the bank. It all depends on how savvy you are about harnessing and putting to work the secrets that makes web video so killer powerful.

Once you step back, take a good look, and really start to get it, it all becomes very clear. So let’s kick into gear and take a look under the hood.

Keep in mind, by leveraging these secrets you’ll be creating the best marketing messages and video campaigns for your product or service so it’s worth your while to hold these concepts close.

At Media1250, one of the first things we focus on with our clients is the mutual agreement that we are now dealing with the big one, the Super Bowl of Marketing. The number one American pastime. Yes, that’s right, the Sacred Tube. Television.

We are not in Kansas anymore. (Unless of course we are watching a rerun of The Wizard of Oz…)

We are raised on TV. According to the A.C. Nielsen Co., the average American watches more than 4 hours of TV each day (or 28 hours/week, or 2 months of nonstop TV-watching per year). In a 65-year life, that person will have spent 9 years glued to the tube.

The power of television. We are drawn to moving, dynamic imagery. We will always have our attention captured by a moving image vs a static image. We’re trained that way whether we want it or not.

Now, for the first time in the history of the web, technology has caught up and we can make it happen: create the TV experience and have it our way. As we write, more companies are starting their own Internet TV programs. We are - take a look at our Media1250 Show - it’s in production as we speak.

We can help you get in the game. Remember, the early ones win.

What’s more, if you haven’t noticed, network TV is scrambling fast. The Internet is rapidly becoming the platform for television and movies. The networks are transferring programming to the Internet as fast as they can and tossing big bonuses to brainstorms on how to monitize the shows. Everything is changing.

To really get how important moving images and our integration (um… addiction?) of tv is to our lifestyles, let take a second to drill down into these stats from the Nielson study:

Starting with Commercialism…

1. Number of 30-second TV commercials seen in a year by an average child: 20,000
2. Number of TV commercials seen by the average person by age 65: 2 million
3. Total spending by 100 leading TV advertisers in 1993: $15 billion

$15 Billion. Yikes.

Now lets look at more stats on our worship of the Third Eye…

Family Life…

1. Number of hours per day that TV is on in an average U.S. home: 6 hours, 47 minutes
2. Number of hours of TV watched annually by Americans: 250 billion
3. Number of videos rented daily in the U.S.: 6 million

So, suffice to say, we are here right now to help you create rich media and TV/Internet Movies, online training… the list is huge… the point is that you now have the power.

Give us a call - let’s talk. Together we can make this happen for you. You’ll be glad you did.

Austin, TX: The Third Coast

From the Austin Film Commission website:
MovieMaker magazine ranks Austin as America’s #1 filmmaking destination in its eighth annual ranking of the “Top Ten U.S. Cities to Live and Make Movies.”
Read more

Request a Project Quote

We’re located in Austin, Texas. Feel free to call us @ 512.553.0822 to discuss your video project.

We provide a variety of services all tied into creating the best video for your business or organization.

Contact us for video prices & quotes.

3 Reasons to Make Your Video

Austin, Texas is a great place to live and I am very grateful for the community we have here.

(Momentary lapse into daydreaming…) It was a great run during those dot com years. Well, at my house it was. SXSW, the arts, the tech community, the longstanding Austin character(s)… it’s a good place to be. However, just like being on tour, eventually the magic has to wind down and the bus has to head towards home. You collect your dirty laundry from the bus, jump in your car and return to see what has changed since you left.

So what does this have to do with why you should be making videos for your service or business? Plenty…

1. The World has Changed and Continues to Change (faster pussycat!) - Ummm… yes, I know… you didn’t need me to remind you. Or did you (hopefully not)? It is absolutely amazing how fast everything is changing. Like it or not, the entire face of how we do business and trade shells has changed. Wake up call: to remain relevant and useful to your customers a new level of communication and sharing (community) is required. It’s not us vs. them anymore. It’s we. Or rather… “weeeeee”. And nothing communicates honesty and emotion better than sight - sound - motion… yup… video.
2. People Demand Character - Yes, people demand character and also that you be a “character”. Your customers want to know you (unless of course you are Close Talker - step back, please… geez). Video encourages you to be yourself. For better or worse. Mr. Vanilla and Ms. Safe are the losers in this race. Frankly, I’m glad. It’s great to see all the people who were marched out of their cubicles for “being different” now coming into their own. After all, that’s where the new ideas come from. So get out there. own your industry. Take risks. Get in front of the camera and let out the passion.
3. You Need the Practice - This is a skill set you are going to be needing and using more as time goes on. Might as well start learning (and innovating) now. One of the benefits as technology becomes affordable and accessible to the masses is that people dump the manual and act spontaneously. Novices achieve things the “experts” couldn’t or wouldn’t. Why? Because they “didn’t know it couldn’t be done”. So they did it. So get out there. Sell yourself by being true to yourself and let your self get used to being in front of the camera. Plus, you’ll love it.