Add DVDs To Your Marketing Mix

In today’s world, multitasking rules. For that reason, DVDs should be part of your marketing mix. Create your video and distribute it via many different ways. Simple and cost-efficient plus it allows you to target strategic markets with the appropriate media.

So let’s break it down. What are we talking about?

Many possibilities for marketing open up for you immediately when you start leveraging video a key element in your marketing strategy.

After all, every business needs to have an edge, and it’s been proven time and time again that creative, attention-grabbing marketing strategies can push a product into prominence, garner media attention, and reinforce brand awareness and loyalty.

When we make your video, we will create a broadcast ready, ready for prime time master version of the final version. Ready to manufacture into your DVDs.

Whether you need to send out training materials to employees or product information to prospective customers, DVDs can help you place your information in front of your target audience in a format that they will embrace.

You can easily use CD duplication or DVD duplication services to make thousands, hundreds of thousands, or even millions of discs that can be sold, handed out a trade shows, bound in along with magazine advertisements, or bundled inside mass mailers.

Please feel free to give us a call @ 512.553.0822 to discuss how we can add DVDs to your marketing strategies.

3 Reasons to Make Your Video

Austin, Texas is a great place to live and I am very grateful for the community we have here.

(Momentary lapse into daydreaming…) It was a great run during those dot com years. Well, at my house it was. SXSW, the arts, the tech community, the longstanding Austin character(s)… it’s a good place to be. However, just like being on tour, eventually the magic has to wind down and the bus has to head towards home. You collect your dirty laundry from the bus, jump in your car and return to see what has changed since you left.

So what does this have to do with why you should be making videos for your service or business? Plenty…

1. The World has Changed and Continues to Change (faster pussycat!) - Ummm… yes, I know… you didn’t need me to remind you. Or did you (hopefully not)? It is absolutely amazing how fast everything is changing. Like it or not, the entire face of how we do business and trade shells has changed. Wake up call: to remain relevant and useful to your customers a new level of communication and sharing (community) is required. It’s not us vs. them anymore. It’s we. Or rather… “weeeeee”. And nothing communicates honesty and emotion better than sight - sound - motion… yup… video.
2. People Demand Character - Yes, people demand character and also that you be a “character”. Your customers want to know you (unless of course you are Close Talker - step back, please… geez). Video encourages you to be yourself. For better or worse. Mr. Vanilla and Ms. Safe are the losers in this race. Frankly, I’m glad. It’s great to see all the people who were marched out of their cubicles for “being different” now coming into their own. After all, that’s where the new ideas come from. So get out there. own your industry. Take risks. Get in front of the camera and let out the passion.
3. You Need the Practice - This is a skill set you are going to be needing and using more as time goes on. Might as well start learning (and innovating) now. One of the benefits as technology becomes affordable and accessible to the masses is that people dump the manual and act spontaneously. Novices achieve things the “experts” couldn’t or wouldn’t. Why? Because they “didn’t know it couldn’t be done”. So they did it. So get out there. Sell yourself by being true to yourself and let your self get used to being in front of the camera. Plus, you’ll love it.