Internet TV: Good News for Small Business

(Austin, Texas) Sometimes when the power shifts, well… it shifts way beyond what you thought was even possible. So hold on. We’re heading into the land of Internet TV. Where any company (or individual for that matter) can have their own show.

Internet TV was a hot topic at SXSW. Maybe it’s time for your Central Texas company to start broadcasting…

But first, let’s backtrack several years ago. Where were we standing? The same place many people stood as they scratched their heads, skeptical and hesitant about how something like the “world wide web” could impact their lives.

Although the first proposal for the World Wide Web (WWW) was made at CERN by Tim Berners-Lee in 1989, 1994 really was the “Year of the Web”.

By the end of 1994, the Web had 10,000 servers, of which 2,000 were commercial, and 10 million users. Traffic was equivalent to shipping the entire collected works of Shakespeare every second. The technology was continually extended to cater for new needs.

So… what are we talking about? Simply this. Once again, we are at an equally significant turning point. Its time to wake up and realize everything has changed.

Just as the web seemed difficult for many to get their minds wrapped around, it now is very tough for many to get it that the time has come for including your own company TV Show into your marketing.

The technology is here and we can help you.

As we partner with you in making video a part of your business, we can further assist you in evaluating your product or service and help you to determine if now just might be the time to step up and begin leading your market via your own Internet TV Show.

3 Reasons to Make Your Video

Austin, Texas is a great place to live and I am very grateful for the community we have here.

(Momentary lapse into daydreaming…) It was a great run during those dot com years. Well, at my house it was. SXSW, the arts, the tech community, the longstanding Austin character(s)… it’s a good place to be. However, just like being on tour, eventually the magic has to wind down and the bus has to head towards home. You collect your dirty laundry from the bus, jump in your car and return to see what has changed since you left.

So what does this have to do with why you should be making videos for your service or business? Plenty…

1. The World has Changed and Continues to Change (faster pussycat!) - Ummm… yes, I know… you didn’t need me to remind you. Or did you (hopefully not)? It is absolutely amazing how fast everything is changing. Like it or not, the entire face of how we do business and trade shells has changed. Wake up call: to remain relevant and useful to your customers a new level of communication and sharing (community) is required. It’s not us vs. them anymore. It’s we. Or rather… “weeeeee”. And nothing communicates honesty and emotion better than sight - sound - motion… yup… video.
2. People Demand Character - Yes, people demand character and also that you be a “character”. Your customers want to know you (unless of course you are Close Talker - step back, please… geez). Video encourages you to be yourself. For better or worse. Mr. Vanilla and Ms. Safe are the losers in this race. Frankly, I’m glad. It’s great to see all the people who were marched out of their cubicles for “being different” now coming into their own. After all, that’s where the new ideas come from. So get out there. own your industry. Take risks. Get in front of the camera and let out the passion.
3. You Need the Practice - This is a skill set you are going to be needing and using more as time goes on. Might as well start learning (and innovating) now. One of the benefits as technology becomes affordable and accessible to the masses is that people dump the manual and act spontaneously. Novices achieve things the “experts” couldn’t or wouldn’t. Why? Because they “didn’t know it couldn’t be done”. So they did it. So get out there. Sell yourself by being true to yourself and let your self get used to being in front of the camera. Plus, you’ll love it.