Borders Books - July 2008 - Meet and Greet
January 29, 2008
Hope you can join us Sat, July 12th @ 10:00am at Borders Books (Westgate
location) in Austin for another Meet and Greet. We’ll be there to talk
shop and answer questions you may have about how to get started with
video post marketing.
There are so many fantastic opportunities to publicize your business via
video post marketing. I hope you can be there and join us. We’ll be
getting together in the cafe area for coffee and sharing.
We’ll be covering topics such as what video portals are best to connect
to your niche, how to break up video content and segment across portals,
best ways to tag your videos for maximum impact, plus any and all topics
you may want to bring to our meeting.
See you there!
The Magic of Video Post Marketing
January 25, 2008
The spirit of Merlin is alive and well. The science of alchemy lives and is doing quite well, thank you. What is this magic, you say?
The magic of video post marketing. That’s a mouthful so let’s say very simply what it means and exactly how you can get started.
Ok, first of all, the “post marketing” refers to the fact that you have the opportunity (and yes, you should take it) to post your videos to the myriad of YouTube clones that populate the Net.
These sites reproduce like rabbits. You take a lunch break and when you come back there is another one.
All the better to market your message.
Austin Alchemists Tip #1: Posting your video on multiple sites is not only free but gets you high ranking with search engines.
Not all are exact clones, by no means, however what they all have in common is this:
- You control how often and how many videos are circulated/posted (they need videos - they want content)
- You can advertise your company, product, or service for FREE (plus as often as you want)
- You control how your videos are tagged or displayed (affects search and public perception)
- The more you’re seen (eyeballs i.e. marketing impressions), the more the specific audience for your product or service has a chance to find you (again, you don’t want everyone’s customers, just yours - the ones who are a perfect match for your company)
Austin Alchemists Tip #2: Wise is the Sorceress who shows her own product; for she shows how it is designed to be used, the benefits of her product, and why you need it - now! She who is in control, indeed. Video Post Marketing lets you run the show (literally).
To get started on a Video Post Marketing Campaign just give us a call @ 512.553.0822.
We’ll work with you in designing how to create a release schedule/campaign strategy/segment your videos per market/and handle all of the encoding and distribution outlets.
Then you watch your marketing turn to gold via the magic of the Net.
Why You Need Web Video
January 25, 2008
Web video is rapidly becoming the standard medium for web advertising. Video grabs attention with sight, sounds, and motion and tells your story more effectively than any other medium. Add to the mix that video is cost effective and personable and that creates a mighty tasty cake - a winning combination.
As web video continues to take it’s rightful place as the smart path for companies to increase online sales and boost profits, it’s important to step back, take a look at the numbers and marvel at just how fast things are taking off.
Ubiquitous, indeed. (harrumph…)
First, lets look at how quickly the presence of online video has taken over.
YouTube recently announced that it now serves 100 million videos per day. 100 million!
The site served 2.5 billion videos to nearly 20 million unique visitors over the course of June, 2007.
According to the latest Hitwise stats, the company has a 29% share of the US multimedia entertainment market and YouTube videos account for 60% of all videos watched online.
MySpace Video holds their position at second place with 19%, while Yahoo Video, Google Video, AOL Uncut, Metacafe and other players trail behind.
Look at the growth rate in popularity in end users: regarding the number of videos being uploaded… well, it’s truly amazing… YouTube receives 65,000 uploads per day!
Fade up the music… “the times they are a changin’…”
According to US-based firm eMarketer, spending on video and advertising is anticipated to rise to $3 billion by 2010.
That’s two years, folks!
Now look at the opportunity here…
Currently less than 1% of websites incorporate streaming video, yet there is a captive audience of 1 billion web video users. There is a demand, and savvy internet marketers will feed it.
Again, those who act first own the market share.
Internet TV: Good News for Small Business
January 25, 2008
(Austin, Texas) Sometimes when the power shifts, well… it shifts way beyond what you thought was even possible. So hold on. We’re heading into the land of Internet TV. Where any company (or individual for that matter) can have their own show.
Internet TV was a hot topic at SXSW. Maybe it’s time for your Central Texas company to start broadcasting…
But first, let’s backtrack several years ago. Where were we standing? The same place many people stood as they scratched their heads, skeptical and hesitant about how something like the “world wide web” could impact their lives.
Although the first proposal for the World Wide Web (WWW) was made at CERN by Tim Berners-Lee in 1989, 1994 really was the “Year of the Web”.
By the end of 1994, the Web had 10,000 servers, of which 2,000 were commercial, and 10 million users. Traffic was equivalent to shipping the entire collected works of Shakespeare every second. The technology was continually extended to cater for new needs.
So… what are we talking about? Simply this. Once again, we are at an equally significant turning point. Its time to wake up and realize everything has changed.
Just as the web seemed difficult for many to get their minds wrapped around, it now is very tough for many to get it that the time has come for including your own company TV Show into your marketing.
The technology is here and we can help you.
As we partner with you in making video a part of your business, we can further assist you in evaluating your product or service and help you to determine if now just might be the time to step up and begin leading your market via your own Internet TV Show.
Austin, TX: The Third Coast
January 24, 2008
From the Austin Film Commission website:
MovieMaker magazine ranks
Read more
Nitrogen Video: Behind the Scenes
January 23, 2008
Lauren Concrete (Austin, TX) was the site for our shoot, originally commissioned for National Geographic for a special program they are doing examining construction techniques for bridges.
Read more
