The Magic of Video Post Marketing

The spirit of Merlin is alive and well. The science of alchemy lives and is doing quite well, thank you. What is this magic, you say?

The magic of video post marketing. That’s a mouthful so let’s say very simply what it means and exactly how you can get started.

Ok, first of all, the “post marketing” refers to the fact that you have the opportunity (and yes, you should take it) to post your videos to the myriad of YouTube clones that populate the Net.

These sites reproduce like rabbits. You take a lunch break and when you come back there is another one.

All the better to market your message.

Austin Alchemists Tip #1: Posting your video on multiple sites is not only free but gets you high ranking with search engines.

Not all are exact clones, by no means, however what they all have in common is this:

• You control how often and how many videos are circulated/posted (they need videos - they want content)
• You can advertise your company, product, or service for FREE (plus as often as you want)
• You control how your videos are tagged or displayed (affects search and public perception)
• The more you’re seen (eyeballs i.e. marketing impressions), the more the specific audience for your product or service has a chance to find you (again, you don’t want everyone’s customers, just yours - the ones who are a perfect match for your company)

Austin Alchemists Tip #2: Wise is the Sorceress who shows her own product; for she shows how it is designed to be used, the benefits of her product, and why you need it - now! She who is in control, indeed. Video Post Marketing lets you run the show (literally).

To get started on a Video Post Marketing Campaign just give us a call @ 512.553.0822.

We’ll work with you in designing how to create a release schedule/campaign strategy/segment your videos per market/and handle all of the encoding and distribution outlets.

Then you watch your marketing turn to gold via the magic of the Net.

Why You Need Web Video

Web video is rapidly becoming the standard medium for web advertising. Video grabs attention with sight, sounds, and motion and tells your story more effectively than any other medium. Add to the mix that video is cost effective and personable and that creates a mighty tasty cake - a winning combination.

As web video continues to take it’s rightful place as the smart path for companies to increase online sales and boost profits, it’s important to step back, take a look at the numbers and marvel at just how fast things are taking off.

Ubiquitous, indeed. (harrumph…)

First, lets look at how quickly the presence of online video has taken over.

YouTube recently announced that it now serves 100 million videos per day. 100 million!

The site served 2.5 billion videos to nearly 20 million unique visitors over the course of June, 2007.

According to the latest Hitwise stats, the company has a 29% share of the US multimedia entertainment market and YouTube videos account for 60% of all videos watched online.

MySpace Video holds their position at second place with 19%, while Yahoo Video, Google Video, AOL Uncut, Metacafe and other players trail behind.

Look at the growth rate in popularity in end users: regarding the number of videos being uploaded… well, it’s truly amazing… YouTube receives 65,000 uploads per day!

Fade up the music… “the times they are a changin’…”

According to US-based firm eMarketer, spending on video and advertising is anticipated to rise to $3 billion by 2010.

That’s two years, folks!

Now look at the opportunity here…

Currently less than 1% of websites incorporate streaming video, yet there is a captive audience of 1 billion web video users. There is a demand, and savvy internet marketers will feed it.

Again, those who act first own the market share.