Web Video Secrets - The Key to Success

Everything is made or lost in the first 30 seconds. That’s it. Fat city or break the bank. It all depends on how savvy you are about harnessing and putting to work the secrets that makes web video so killer powerful.

Once you step back, take a good look, and really start to get it, it all becomes very clear. So let’s kick into gear and take a look under the hood.

Keep in mind, by leveraging these secrets you’ll be creating the best marketing messages and video campaigns for your product or service so it’s worth your while to hold these concepts close.

At Media1250, one of the first things we focus on with our clients is the mutual agreement that we are now dealing with the big one, the Super Bowl of Marketing. The number one American pastime. Yes, that’s right, the Sacred Tube. Television.

We are not in Kansas anymore. (Unless of course we are watching a rerun of The Wizard of Oz…)

We are raised on TV. According to the A.C. Nielsen Co., the average American watches more than 4 hours of TV each day (or 28 hours/week, or 2 months of nonstop TV-watching per year). In a 65-year life, that person will have spent 9 years glued to the tube.

The power of television. We are drawn to moving, dynamic imagery. We will always have our attention captured by a moving image vs a static image. We’re trained that way whether we want it or not.

Now, for the first time in the history of the web, technology has caught up and we can make it happen: create the TV experience and have it our way. As we write, more companies are starting their own Internet TV programs. We are - take a look at our Media1250 Show - it’s in production as we speak.

We can help you get in the game. Remember, the early ones win.

What’s more, if you haven’t noticed, network TV is scrambling fast. The Internet is rapidly becoming the platform for television and movies. The networks are transferring programming to the Internet as fast as they can and tossing big bonuses to brainstorms on how to monitize the shows. Everything is changing.

To really get how important moving images and our integration (um… addiction?) of tv is to our lifestyles, let take a second to drill down into these stats from the Nielson study:

Starting with Commercialism…

1. Number of 30-second TV commercials seen in a year by an average child: 20,000
2. Number of TV commercials seen by the average person by age 65: 2 million
3. Total spending by 100 leading TV advertisers in 1993: $15 billion

$15 Billion. Yikes.

Now lets look at more stats on our worship of the Third Eye…

Family Life…

1. Number of hours per day that TV is on in an average U.S. home: 6 hours, 47 minutes
2. Number of hours of TV watched annually by Americans: 250 billion
3. Number of videos rented daily in the U.S.: 6 million

So, suffice to say, we are here right now to help you create rich media and TV/Internet Movies, online training… the list is huge… the point is that you now have the power.

Give us a call - let’s talk. Together we can make this happen for you. You’ll be glad you did.